The online platform company offer (Kids and Babies Product) Firstcry IPO will be hit the market August 06, 2024 and closes on August 08, 2024. The Company has filed the RHP of this IPO. According to RHP, the company wants to raise ₹4193.73 crore through IPO. The company will issue fresh shares of ₹1666.00 crores through this IPO and will issue shares through offer for sale of ₹2527.73 crores.
The company has reserved 75% for QIB, 15% for NII and 10% for Retail Investor in this IPO.
Brainbees Solutions Limited is India’s largest multi-channel retailing platform for Mothers’, Babies’, and Kids’ products. Brainbees Solutions (Firstcry)’s mission is to create a one-stop store for parents’ retail, content, community engagement, and education needs.
The company offers everything needed for an infant up to the age of 12, including apparel, footwear, baby gear, nursery, diapers, toys, and personal care, amongst others. The company offers products from Indian third-party brands, global brands, and its brands. You can check Firstcry IPO GMP here.
The company has an extensive offering for mothers, babies, and Kids with more than 1.5 million SKUs from more than 7,500 brands on its multi-channel platform across categories including apparel and fashion, toys, books, school supplies, diapers, bath and skincare, nutrition and breastfeeding, health and safety, baby gear and maternity wear (as of December 31, 2023).
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The company’s strong brand awareness and customer trust are reflected in the launch of BabyHug, one of Brainbees Solutions’ (Firstcry) house brands. According to a RedSeer report, this is the largest multi-category brand for mother, baby, and kids products in India, regarding GMV, for the year ending December 2023. Its other key house brands include Pine Kids, Cute Walk by BabyHug, and Babyoye. You can check the Firstcry IPO subscription status here.
The Company had a network of more than 900 contract manufacturers in India and other countries for its house brands, excluding contract manufacturers engaged by Globalbees Brands and its subsidiaries. As of December 31, 2023, the company employed 3,411 full-time employees and 2,475 employees on a contract basis. You can check the Firstcry IPO Allotment status here.
Object Of the Issue :
- Expenses of the Company for (I) establishment of new modern stores under the “BabyHug” brand; and (II) establishment of a warehouse in India.
- Expenditure on lease payments for existing identified modern stores owned and operated by the Company in India.
- Investments in its Subsidiary Digital Age for (I) setting up new modern stores under the FirstCry brand and other house brands of the Company; and (II) lease payments for the existing identified modern stores owned and controlled by Digital Age in India.
- Investment in Subsidiary FirstCry Trading for overseas expansion by: (I) establishment of new modern stores; and (II) establishment of warehouses in KSA.
- Investment in Subsidiary Globalbees Brands for the acquisition of an additional stake in its Subsidiaries;
- Sales and marketing initiatives.
- Technology and data science costs, including cloud and server hosting costs.
- Financing of inorganic growth through acquisitions and other strategic initiatives and general corporate purposes.
Company Strengths :
- We are India’s largest multi-channel, multi-brand retailing platform for Mothers’, Babies’ and Kids’ Products.
- Our platform has powerful network effects driven by content, brands, and data.
- Brand affinity, loyalty, and trust of customers in the FirstCry brand.
- Combination of curating growing home brands and relationships with third-party brands.
- Our technology and data-driven, personalized customer journey leads to higher customer engagement.
- Full-stack platform with control over manufacturing and supply chain.
- Proven and scalable business model.
Firstcry IPO Review :
| Details | Valuation |
| PAT : Issue Price : EPS : PE Ratio : ROE : RoNW : ROCE : Debt/Equity : NAV Value : Total Assets : Market Cap : Pre Holding : Post Holding : | ₹-321.51 Cr ₹465 /EQ -6.20 -75.00x -8.65 % -8.65 % – % 0.07 ₹66.68 ₹7510.38 Cr ₹24141.75 Cr – % – % |
| Team Review : | ✔ Apply For Long Term |
👉 Firstcry IPO Show Review ….👈
- ■ The company is an India’s largest multichannel retailing platform.
- ■ The company offers variety of products across its widest portfolio for Mothers, Babies and Kids.
- ■ The company top line strong & bottom line posted weekness reported.
- ■ The PE ratio of the company is Negative.
- ■ The company Issue price is slightly aggressive based on the PE ratio but the company growth line is clear.
- ■ Based on FY24 the Investors can bid the long-term investing with own suitable risk.
Firstcry IPO Date & Price Band & Details :
| IPO Open : | August 06, 2024 |
| IPO Close : | August 08, 2024 |
| Issue Type : | Book Built Issue |
| Face Value : | ₹2 Equity Share |
| Price Band : | ₹440 – ₹465 Per Share |
| Listing On : | BSE, NSE |
| Issue Size : | ₹4193.73 Cr {90,187,690 Shares} |
| Fresh Issue : | ₹1666.00 Cr {35,827,957 Shares} |
| Offer For Sale : | ₹2527.73 Cr {54,359,733 Shares} |
| EMP Discount : | ₹40 Per Share |
Firstcry IPO Market Lot :
Firstcry IPO Minimum Market lot is 1 Lot with 32 shares with ₹14880 Application amount. The retail investors can apply up to 13 lots with 416 Shares or ₹193440 amounts.
| Application | Lot | Shares | Amount Cr |
| Retail Minimum : | 1 | 32 | ₹14,880 |
| Retail Maximum : | 13 | 416 | ₹193,440 |
| S-HNI Minimum : | 14 | 448 | ₹208,320 |
| S-HNI Maximum : | 67 | 2144 | ₹996,960 |
| B- HNI Minimum : | 68 | 2176 | ₹1,011,840 |
Firstcry IPO Reservation :
| Category | Reservation | Shares | Amount Cr |
| QIB : | 75% | 676,40,768 | ₹3145.30 |
| NII : | 15% | 13,528,154 | ₹629.06 |
| RII : | 10% | 9,018,769 | ₹419.37 |
| Total : | 100% | 90,187,690 | ₹4193.73 |
Firstcry IPO EPS & RoNW :
| Year | EPS (₹) | RoNW % | NAV (₹) |
| 2024 | -6.20 | -8.65 | 66.68 |
| 2023 | -9.97 | -12.76 | 73.26 |
| 2022 | -1.74 | -2.04 | 82.72 |
Firstcry IPO Peer Comparison PE :
| Company |
| There are no listed companies that engage in a business. |
Firstcry IPO Dates :
| Anchor Date : | August 05, 2024 |
| Open Date : | August 06, 2024 |
| Close Date : | August 08, 2024 |
| Allotment Date : | August 09, 2024 |
| Refund Date : | August 12, 2024 |
| Share Credit Date : | August 12, 2024 |
| Listing Date : | August 13, 2024 |
Firstcry IPO Form :
There are two ways to apply in Firstcry IPO. You can apply for Firstcry IPO through ASBA available in your bank account. You have to go to your online bank login select Firstcry IPO in the Invest section and apply through your bank account. Another option is you apply for Firstcry IPO through an IPO form download through NSE and BSE. Visit the IPO Form Page and download the NSE Form and BSE Form IPO Form, fill it out, and submit it to your bank or your broker.
Firstcry Company Financial Report (Crore) :
| Year | Revenue (₹) | Expense (₹) | PAT (₹) |
| 2024 | 6,575.08 | 6896.60 | -321.51 |
| 2023 | 5,731.28 | 6315.67 | -486.06 |
| 2022 | 2,516.92 | 2568.06 | -78.69 |
Company Promoters :
■ Supam Maheshwari
Quick Link :
■ DRHP Draft Prospectus
■ RHP Draft Prospectus
■ Anchor Investor
Firstcry IPO Lead Managers :
■ Kotak Mahindra Capital Company Limited
■ Morgan Stanley India Company Pvt Ltd
■ Bofa Securities India Limited
■ Jm Financial Limited
■ Avendus Capital Pvt Ltd
Firstcry IPO Registrar :
Link Intime India Private Limited
C-101, 1st Floor, 247 Park
L.B.S. Marg Vikhroli (West)
Mumbai 400 083
Maharashtra, India
Tel: (+91) 81081 14949
Investor grievance e-mail: [email protected]
E-mail: [email protected]
Website: www.linkintime.co.in
Note: Check Firstcry IPO allotment status Visit IPOBAZAR Allotment Page And Search Your Registrar IPO Allotment Link. Click Here
Company Address :
Brainbees Solutions Limited
Rajashree Business Park, Survey No. 338,
Next to Sohrabh Hall,
Tadiwala Road, Pune – 411 001
Phone: +91 84829 89157
Email: [email protected]
Website: https://www.firstcry.com/
Firstcry IPO FAQs :
What is Firstcry IPO?
Firstcry IPO is a Mainboard IPO. They are going to raise ₹4193.73. Crores via IPO. The issue is priced at ₹440-₹465 per equity share. The IPO is to be listed on NSE, and BSE.
When Firstcry IPO will open?
The IPO is to open on August 06, to August 08, 2024 for QIB, NII & RII.
What is Firstcry IPO Size?
Firstcry IPO size is ₹4193.73 Crores.
What is the Fresh issue size of Firstcry IPO?
The Fresh issue size of Firstcry IPO ₹1666.00 Cr.
What is the Offer For Sale size of Firstcry IPO?
The Offer For Sale size of Firstcry IPO ₹2527.73 Cr.
What is Firstcry IPO Minimum and Maximum Lot Size?
The minimum of 32 Shares with ₹14880 amount while the maximum of 416 shares with ₹193440.
What is Firstcry IPO Investors Portion?
The investors’ portion for QIB is 75%, NII 15%, and RII 10%.
What is the Firstcry IPO Allotment Date?
The firstcry IPO allotment date is August 09, 2024.
What is the Firstcry IPO Listing Date?
Firstcry IPO listing date is August 13, 2024. The IPO is to be listed on NSE, and BSE.
How to Apply the Firstcry IPO through Upstox?
Log in to the Upstox Website or app. Go to Portfolio and Click on IPO. You will see the IPO Name “Firstcry IPO”. Click on the Bid Button. Enter your UPI ID, Quantity, and Price. Submit IPO Application Form. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate.
How to Apply the Firstcry IPO through Groww?
Log in to the Groww Website or app. Now you can see IPOs and Click on IPO. You will see the IPO Name “Firstcry IPO”. Click on the Bid Button. Enter your UPI ID, Quantity, and Price. Submit IPO Application Form. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate.
| Firstcry IPO GMP: Click Here Firstcry IPO Subscription: Click Here Firstcry IPO Allotment: Click Here Firstcry IPO Listing: Click Here Firstcry IPO Web Story: Click Here |
All Firstcry IPO-related links are available here. If you want to know the details then Click Here Link.
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