The largest digital-first beauty and personal care company Honasa Consumer IPO (Mamaearth IPO) will be hit the market 31 October 2023 and closes on 02 November 2023. The Company has filed the RHP of this IPO. According to RHP, the company wants to raise ₹1701.00 crore through IPO. The company will issue fresh shares of ₹365 crores through this IPO and will issue shares through offer for sale 41,248,162 shares.
The company has reserved 75% for QIB, 15% for NII and 10% for Retail Investor in this IPO.
Honasa Consumer Limited are the largest digital-first beauty and personal care (“BPC”) company in India. The company has worked with the primary objective of developing products that address beauty and personal care problems faced by consumers. The company flagship brand, Mamaearth, is built to service a core customer need for safe-to-use, natural products, and focuses on developing toxin-free beauty products (as defined below) made with natural ingredients. You can check Honasa Consumer IPO GMP here.
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According to the RedSeer Report, as of September 30, 2022, Mamaearth has emerged as the fastest growing BPC brand in India to reach an annual revenue of ₹10 billion (in the preceding 12 months) within six years of launch. Since launching Mamaearth in 2016, The company has added five new brands to our portfolio, namely The Derma Co., Aqualogica, Ayuga, BBlunt and Dr. Sheth’s, and have built a ‘House of Brands’ architecture. You can check Honasa Consumer IPO Subscription Status here.
Object Of the Issue :
- Advertisement expenses towards enhancing the awareness and visibility of our brands.
- Capital expenditure to be incurred by our Company for setting up new EBOs.
- Investment in our Subsidiary, Bhabani Blunt Hairdressing Private Limited (“BBlunt”) for setting up new salons.
- General corporate purposes and unidentified inorganic acquisition.
Company Strengths :
- Brand building capabilities and repeatable playbooks.
- Customer centric product innovation.
- Digital-first omnichannel distribution.
- Data driven contextualized marketing.
- Ability to drive growth and profitability in a capital efficient manner.
- Founder led company with a strong professional management.
Honasa Consumer IPO Review :
| Details | Valuation |
| PAT 2023 : Issue Price : EPS 2023 : PE Ratio : ROE : RoNW : ROCE : Debt/Equity : NAV Value : Total Assets : Market Cap : Pre Holding : Post Holding : | ₹-150.97 Cr ₹324 EQ -4.66 69.53x -23.57 % -23.57 % N/A % N/A ₹19.27 ₹1048.03 Cr ₹10425.00 Cr 37.41 % 35.34 % |
| Team Review : | ✔ Apply For Long Term |
Honasa Consumer IPO Date & Price Band & Details :
| Issue Type : | Book Built Issue |
| IPO Open : | 31 October 2023 |
| IPO Close : | 02 November 2023 |
| Face Value : | ₹10 Equity Share |
| Price Band : | ₹308 – ₹324 Per Share |
| Listing On : | BSE, NSE |
| Issue Size : | ₹1701.00 Cr {53,098,811 Shares} |
| Fresh Issue : | ₹365.00 Cr {11,265,432 Shares} |
| Offer For Sale : | ₹1336.44. Cr {41,248,162 Shares} |
Honasa Consumer IPO Market Lot :
Honasa Consumer IPO Minimum Market lot is 1 Lot with 46 shares with ₹14,904 Application amount. The retail investors can apply up to 13 lots with 598 Shares or ₹193,752 amounts.
| Application | Lot | Shares | Amount |
| Retail Minimum : | 1 | 46 | ₹14,904 |
| Retail Maximum : | 13 | 598 | ₹193,752 |
| S-HNI Minimum : | 14 | 644 | ₹208,656 |
| S-HNI Maximum : | 67 | 3082 | ₹998,568 |
| B- HNI Minimum : | 68 | 3128 | ₹1,013,472 |
Honasa Consumer IPO Reservation :
Honasa Consumer IPO Total Reservation of 52,516,742 shares are to be bid for the public issue by Honasa Consumer IPO with 39,362,048 for QIB and 7,872,409 for NII 5,248,272 For RII & 34,013 Shares EMP.
| Category | Reservation | Shares | Amount |
| QIB : | 75% | 39,362,048 | ₹1275.33 Cr |
| NII : | 15% | 7,872,409 | ₹255.06 Cr |
| RII : | 10% | 5,248,272 | ₹170.04 Cr |
| EMP : | – | 34,013 | ₹1.10 Cr |
| Total : | 100% | 52,516,742 | ₹1701.00 |
Honasa Consumer IPO EPS & RoNW :
The Honasa Consumer company’s EPS & RoNW growth is an decreasing last financial year, which is shown to you in the table here.
| Year | EPS (Rs.) | RoNW % | NAV |
| 2023 | ₹-4.66 | -23.57% | ₹19.27 |
| 2022 | ₹0.53 | 2.23% | ₹23.42 |
| 2021 | ₹-98.35 | N/A | ₹N/A |
Honasa Consumer IPO Peer Comparison PE :
The Honasa Consumer, According to RHP of the company there are no listed companies in India.
| Sr. No. | Company | PE Ratio |
| 1. | There are no listed companies in India | – |
Honasa Consumer IPO Dates :
Honasa Consumer IPO Date is 31 October 2023 and closes on 02 November 2023. The allotment will be finalized on 07 November 2023 and the IPO may list on 10 November 2023.
| Anchor Date : | 30 October 2023 |
| Open Date : | 31 October 2023 |
| Close Date : | 02 November 2023 |
| Allotment Date : | 07 November 2023 |
| Refund Date : | 08 November 2023 |
| Share Credit Date : | 09 November 2023 |
| Listing Date : | 10 November 2023 |
Honasa Consumer IPO Form :
There are two ways to apply in Honasa Consumer IPO. You can apply for Honasa Consumer IPO through ASBA available in your bank account. You have to go to your online bank login and select Honasa Consumer IPO in the Invest section and apply through your bank account. Another option is you can apply for Honasa Consumer IPO through IPO form download through NSE and BSE. See the Honasa Consumer IPO Form – Download the NSE Form and BSE Form IPO Form, fill it, and submit it to your bank or your broker.
Honasa Consumer Company Financial Report (Crore) :
| Year | Revenue | Expense | PAT |
| 2023 | ₹1515.27 | ₹1501.61 | ₹-150.97 |
| 2022 | ₹964.35 | ₹941.91 | ₹14.44 |
| 2021 | ₹472.10 | ₹1796.71 | ₹-1332.21 |
Company Promoters :
■ Varun Alagh
Quick Link :
■ DRHP Draft Prospectus
■ RHP Draft Prospectus
■ Anchor Investor
Honasa Consumer IPO Lead Managers :
■ Kotak Mahindra Capital Company Limited
■ Citigroup Global Markets India Private Limited
■ JM Financial Limited
■ J.P. Morgan India Private Limited
Honasa Consumer IPO Registrar :
KFin Technologies Limited
Selenium Tower B, Plot No. 31 and 32
Financial District Nanakramguda, Serilingampally
Hyderabad, Rangareddi 500 032
Telangana, India
Tel: +91 40 6716 2222
E-mail: [email protected]
Website: www.kfintech.com
Investor grievance e-mail: [email protected]
Note: Check Honasa Consumer IPO allotment status Visit IPOBAZAR Allotment Page And Search Your Registrar IPO Allotment Link. Click Here
Company Address :
Honasa Consumer Limited
Unit No. 404, 4th Floor,
City Centre, Plot No 05,
Sector – 12, Dwarka- South West Delhi
New Delhi – 110 075
E-mail: [email protected]
Website: www.honasa.in
Honasa Consumer IPO FAQs :
What is Honasa Consumer IPO?
Honasa Consumer IPO is Mainboard IPO. They are going to raise ₹1701.00. Crores via IPO. The issue is priced at ₹308-₹324 per equity share. The IPO is to be listed on NSE, BSE.
When Honasa Consumer IPO will open?
The IPO is to open on 31 Oct – 02 Nov for QIB, NII & RII.
What is Honasa Consumer IPO Size?
Honasa Consumer IPO size is ₹1701.00 Crores.
What is the Fresh issue size of Honasa Consumer IPO?
The Fresh issue size of Honasa Consumer IPO ₹365.00 Cr.
What is the Offer For Sale size of Honasa Consumer IPO?
The Offer For Sale size of Honasa Consumer IPO ₹1336.44 Cr.
What is Honasa Consumer IPO Price Band?
Honasa Consumer IPO Price Band is ₹308-₹324 Per share.
What is Honasa Consumer IPO Minimum and Maximum Lot Size?
The minimum 46 Shares with ₹14,904 amount while the maximum 598 shares with ₹193,752.
What is Honasa Consumer IPO Investors Portion?
The investors’ portion for QIB 75%, NII 15%, RII 10%.
What is Honasa Consumer IPO Allotment Date?
Honasa Consumer IPO allotment date is 07 November 2023.
What is Honasa Consumer IPO Listing Date?
Honasa Consumer IPO listing date is 10 November 2023. The IPO to list on NSE, BSE.
How to Apply the Honasa Consumer IPO through Zerodha?
Log in to Console in Zerodha Website. Go to Portfolio and Click on IPO. You will see the IPO Name “Honasa Consumer IPO”. Click on Bid Button. Enter your UPI ID, Quantity, and Price. Submit IPO Application Form. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate.
How to Apply the Honasa Consumer IPO through Upstox?
Log in to Upstox Website or app. Go to Portfolio and Click on IPO. You will see the IPO Name “Honasa Consumer IPO”. Click on Bid Button. Enter your UPI ID, Quantity, and Price. Submit IPO Application Form. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate.
How to Apply the Honasa Consumer IPO through Groww?
Log in to Groww Website or app. Now you can see IPOs and Click on IPO. You will see the IPO Name “Honasa Consumer IPO”. Click on Bid Button. Enter your UPI ID, Quantity, and Price. Submit IPO Application Form. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate.
How to Apply the Honasa Consumer IPO through Paytm Money?
Log in to the Paytm Money Website or app. Now you can see Invest is IPOs Section and Click on IPO. You will see the IPO Name “Honasa Consumer IPO”. Click on Bid Button. Enter your UPI ID, Quantity, and Price. Submit IPO Application Form. Now go to your UPI App on Net Banking or BHIM App to Approve the mandate.
| Honasa Consumer IPO GMP: Click Here Honasa Consumer IPO Subscription: Click Here Honasa Consumer IPO Allotment: Click Here Honasa Consumer IPO Listing: Click Here Honasa Consumer IPO Web Story: Click Here |
All Honasa Consumer IPO-related links are available here. If you want to know the details then click on Click Here Link.
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